Retail Spaces and Businesses with Solid Surface

Another sector where KRION® Solid Surface is commonly seen is across the various areas of retail premises and commercial businesses. Developed by Systempool, a company within the PORCELANOSA Group, this material offers a wide range of possibilities for the design of commercial interiors—becoming a key element in conveying a company’s image and presenting each product at its very best.

Thanks to its extensive palette of colours, the possibilities for retail design are virtually endless, allowing you to create bespoke units and any other elements you need to complete your commercial fit-out. What’s more, the ability to seamlessly bond and curve panels opens up further opportunities when combining colours and forms, enabling truly distinctive projects aligned with your company’s retail strategy.

Cutting-edge commercial establishments with KRION®

Enhance your corporate identity with the modernity and innovation of KRION®, and don’t miss the opportunity to create contemporary retail premises using an eco-friendly, hard-wearing and antibacterial material.

Materials as sensations: the new language of design

The selection of materials in an architectural project can no longer be limited solely to functional, technological or even aesthetic criteria. Sensory design, which has become established as a field of design in recent years, places human perception at the centre of the design process, implying... that materials also respond to how users perceive space with all their senses—not just sight. Beyond their mechanical, thermal or light properties, materials directly influence the spatial experience due to the way they interact with bodily sensations: texture, temperature, visual weight or the way a surface modulates light are decisive factors in the perception of a place. From this perspective, talking about materials as sensations implies a view that considers materiality as an active tool for designing experiences, connecting meanings and responding to functional and strategic objectives within a space. What will you learn in this article? From materiality to emotion: haptic design in contemporary architecture What materials convey in a space Sensory design: how materials activate the five senses Sensory marketing: when material drives business strategy The future of materials in interior design From materiality to emotion: haptic design in contemporary architecture Architecture has never been exclusively visual. Although contemporary culture has privileged the image, the spatial experience is, above all, bodily. In this sense, hapticity—understood as the tactile and kinesthetic dimension of space—introduces a more complex reading of materiality. It is not limited to direct physical contact, but encompasses the way the body perceives the density, scale, proximity and temperature of materials as it moves through the environment. In this sense, haptic design is not about adding texture or superficial effects. It involves designing with the awareness that every material decision shapes a perceptual atmosphere. The continuity of a plane, the visual mass of a cladding, the absorption or reflection of light, the transition between surfaces... All of this constructs an experience that the user interprets even before rationalising it. What materials convey in a space In a market saturated with visual stimuli, physical space has established itself as a brand's most powerful strategic asset. It is no longer enough for a project to be functional or photogenic for Instagram; it must be consistent with the identity it represents and capable of communicating it instinctively. Here, materiality is not a finish, it is the message. Before the user interacts with the product or service, their brain has already ‘scanned’ the environment. The choice of materials conditions that initial reading, sending signals about the status, trustworthiness or modernity of the place: Wood: various studies in environmental psychology show that natural-looking materials reduce the perception of stress and increase the feeling of comfort. Wood, due to its irregular texture and lower light reflectance, creates visually less aggressive environments than highly reflective surfaces. Its low thermal conductivity also makes it feel less cold to the touch compared to mineral or metallic materials. Metal: has high reflectance and thermal conductivity. These physical properties create a perception of precision and order associated with industrial or technological environments. In spatial perception studies, cold, reflective surfaces are associated with greater cognitive activation, although they can be perceived as less welcoming if they are overly predominant. Stone: has a high material density. In terms of spatial reading, heavy, low-reflectance materials convey stability and permanence. However, their porosity and the presence of visible joints can introduce visual fragmentation if not resolved with formal continuity. Textiles: from an acoustic point of view, textiles have sound absorption capacity, reducing reverberation. This directly influences the perception of comfort, as environments with less echo generate less cognitive fatigue. In addition, their soft texture activates a tactile response associated with physical comfort. Solid surface: introduces another logic. Its continuity without visible joints, its homogeneity and its ability to integrate complex shapes allow for the construction of clean, controlled and contemporary spaces. Sensory design: how materials activate the five senses Sensory design is not an aesthetic trend. It is a strategy based on how humans process their environment. Various studies in environmental psychology and consumer behaviour show that the physical experience of space directly influences the length of stay, perception of quality and willingness to interact or purchase. Users do not consciously analyse each element, but their perceptual system does. In this context, materials act as sensory activators: Sight remains the dominant sense in spatial experience. Surface continuity, visual depth, and the way a material absorbs or reflects light condition how space is perceived. Homogeneous surfaces create a sense of order; materials with greater contrast or texture introduce dynamism. Touch intervenes even when there is no direct contact. The anticipated perception of temperature, density or softness is part of the unconscious evaluation of the environment. Acoustics are also linked to materiality. Excessively reflective surfaces can create reverberant environments that increase the feeling of stress, while materials with greater absorption contribute to comfort, which in commercial spaces is associated with prolonged permanence. Thermal perception does not depend solely on the air conditioning system. The nature of the material changes how the environment feels. Materials with greater thermal inertia or conductivity convey different sensations to the user. Even smell, although not directly related to structural material, is influenced by the choice of finishes and construction systems, especially in projects where the experience is immersive. Sensory marketing: when material drives business strategy The trends that are defining retail in 2026 point in a clear direction: physical space must offer something that digital cannot replicate. If online shopping is fast and efficient, the shop must provide interaction, connection and permanence. Omnichannel retailing has raised the standard of experience, and this requires the commercial environment to activate more than just sight. In this scenario, sensory marketing is establishing itself as a strategic tool. The shopping environment is no longer conceived solely as a functional space, but as an experiential landscape. Brands are working with textures, lighting, sound and smells to build a coherent atmosphere that reinforces their positioning. It is not a question of adding stimuli indiscriminately. It is about designing an immersive experience aligned with the brand identity. The future of materials in interior design Interior design is leaving behind the era of ‘patches’. For years, the process consisted of resolving the structure and then applying a covering to cover it. Today — and with increasing clarity — it is conceived as an integrated system where the material is simultaneously surface, technology and construction solution. For a project to remain relevant in the coming years, the material must respond to three realities: The ‘death’ of the visual joint: the future is absolute continuity. Consumers no longer want to see where one element ends and another begins, nor do they want to see imperfections. Materials such as Krion® LUX allow for joints that are imperceptible to the eye, creating continuous surfaces that reduce bacteria accumulation points and facilitate maintenance, which is particularly relevant in healthcare projects. Surfaces capable of integrating light: physical space is evolving towards environments where light illuminates and communicates. In this context, backlighting becomes a tool capable of reinforcing a brand's identity, guiding routes or highlighting architectural elements. To be consistent, the material must allow for the controlled passage of light, such as Krion® LUX, which, thanks to its composition, enables backlit solutions. Real environmental commitment: Sustainability is no longer just about ‘recycling’. It also involves how the material is produced, what resources it incorporates and what industrial model supports it. In this sense, Krion's effort and commitment, together with the combination of Recycled Content Krion® and Ecocycle® technologies, allow us to move towards a more sustainable production model without compromising the quality or properties that characterise Krion® LUX. On the one hand, RC Krion® K·Life 1100, as well as the Luxury and Mud series, incorporate at least 5% recycled material from post-consumer waste. On the other hand, Ecocycle® is the system that allows the reincorporation of surplus material generated during the manufacture of the sheets. These scraps are transformed into recycled particles that are integrated into new solid surface sheets, retaining the same technical and aesthetic properties as the original product. In certain configurations, this process allows up to 40% recycled material to be incorporated.

Backlit KrionÂ®: colours to brighten up your business premises

In commercial space design, lighting is essential for capturing attention and enhancing the customer experience. Backlit Krion® offers an innovative and versatile solution, ideal for architects and interior designers looking to stand out in a highly competitive market. Thanks to its ability to... create unique environments, Krion® transforms any space, enhancing both its aesthetics and functionality. What will you discover in this article about RC Krion® K·Life 1100? What is LED backlighting in commercial shops? Ideas for backlighting projects How backlit colours work What is LED backlighting in commercial stores? Backlighting is a technique that allows light to pass through Krion® solid surface, creating striking lighting effects. This property is enhanced by the translucency of certain models and the possibility of modifying the thickness of the material, which controls the amount of light that passes through the surface. The result is precise lighting that brings a unique and enveloping atmosphere to the commercial space. In addition to its aesthetic impact, backlighting with Krion® offers a practical solution for highlighting architectural elements, creating dynamic signage or customising the environment according to the needs of the establishment. With their energy efficiency, LEDs not only provide an attractive option, but also meet sustainability standards, aligning with current demands for responsible business practices. Imagine a counter with a backlit logo that invites customers to come closer, or a wall that changes its tone throughout the day, enhancing the customer experience while reinforcing the identity of the premises. Anything is possible with the Krion® LUX series. Project: Manpower See in Porcelanosa Projects Ideas for backlighting retail projects with Krion® Backlighting with Krion® offers endless possibilities for designing commercial spaces that not only attract attention but also create a unique and appealing atmosphere. The most translucent Krion® series, such as the Light Series, Opale Series, Luxury Series, and Nature Series, stand out for their ability to allow light to pass through in a controlled manner, creating stunning visual effects that transform any space into a bright and immersive environment. LIGHT SERIES The Light series is perfect for people seeking purity and brightness. With five colours designed to maximise the effects of backlighting, this collection can transform any commercial space into a bright and welcoming environment, ideal for shops that want a modern and minimalist aesthetic. Extremely bright, it is ideal for designing a multitude of illuminated decorative elements, both on straight and curved surfaces. OPALE SERIES The Opale series is a tribute to the dynamics of water and light. Its colours, which include shades of white and grey, offer backlighting that recreates the serene movement of water, ideal for spaces that want to convey calm and sophistication. Born from the union between movement and light, its colours reflect beautiful veins of light that simulate the flow of water. Its backlighting power enables you to work with different compositions, where light passes through the textured surface to create new lines that were once almost imperceptible to the eye. LUXURY SERIES Nacar, Beige Marfil and Pompei from the Luxury series imitate the beauty of natural stone with a subtle touch of light that can elevate any interior design, from sumptuous jewellery shops to fashion boutiques, where luxury and exclusivity are key. NATURE SERIES White Nature from the Nature series is ideal for spaces that want to maximise brightness and a sense of spaciousness. Its backlit quality makes it perfect for reception desks and any other area that you want to highlight in a business establishment. Its white colour, natural appearance and high percentage of recycled material make it ideal for use as a backlit panel, or even in backlit bar counters. There are other backlit colours, such as: The colour WHITE STAR from the Krion® STAR series, which, together with its metallic reflective details, is perfect for designer settings with spectacular visual nuances and for use as a backlit display. The colour CRYSTAL WHITE from the ROYAL series stands out for its elegance and luminosity, as well as its natural stone appearance. The colour RC Krion® K·Life 1100 from the SNOW series, with 5% post-consumer recycled material, is adaptable to any designer project, offering a warm ambient light in bath or kitchen worktops or even in interior tiles. How backlit colours behave on our Solid Surface The magic of Krion® backlighting lies in its ability to diffuse light uniformly and spectacularly. From a more technical point of view, when creating a low-relief surface with a thickness of 4 mm, the solid surface allows light to pass through, generating different designs that are projected through the chosen colour. Thanks to this and the appropriate choice of thickness, the backlit colours of Krion® allow light transmission that can be adapted to create subtle effects or bold visual statements. The material's ability to be moulded and thermoformed also opens up a world of creative possibilities, allowing designers to explore new shapes and applications in their projects. Project: Nio House Ver en Porcelanosa Projects The translucency increases as the thickness decreases; this is the same for all colours that generate this effect. Obviously, the colours with the greatest capacity for initial backlighting are much sharper, and, when you decrease the thickness, they allow much more light to pass through. In short, Krion® not only offers a functional and aesthetically versatile material for designing commercial spaces, but also provides a powerful tool for creating atmospheres that can completely transform the customer's shopping experience. → You may be interested in: Colour psychology in store design

Interior decoration with recycled materials

Interior design is undergoing a revolution, and with it, opportunities to create spaces that are not only unique but also environmentally responsible. Today, the choice of eco-friendly and recyclable materials is gaining momentum as designers and architects seek to shape projects that not only... beautify but also contribute to the well-being of the planet by economising on the use of raw materials. At Krion, we believe that sustainability does not have to limit creativity. That is why we have developed state-of-the-art materials such as Krion® Lux, Krion® Line, Fitwall® and Undora®, which open up endless possibilities for designing different spaces. If you are looking to transform the interiors of your projects, integrating these materials with recycled content not only improves sustainability and functionality, but also elevates aesthetics and technique to exceptional levels. These materials allow you to create sophisticated, durable and inspiring spaces, perfect for commercial, hotel, office or any environment that needs an innovative and sustainable solution. Be inspired by the endless possibilities these materials can offer you. Most common eco-friendly materials in interior design Sustainable decoration is increasingly present in interior design projects. Using recycled materials with recycled content that are recyclable and have a low environmental impact is an excellent way to transform spaces while caring for the planet. Below, we explore some of the most common materials used in decoration: Minerals Minerals are widely used in interior design because of their strength, durability and natural aesthetics. Their ability to stand the test of time makes them ideal for creating robust and visually appealing surfaces. Krion® Lux is a prime example of how minerals can be combined with a low percentage of acrylic resin to create a resistant, almost non-porous and sustainable material. Krion® Lux is made from natural minerals, such as aluminium trihydrate, and high-quality resins, which give it exceptional strength and durability. This material can be repaired, leaving it looking as good as new, extending its useful life and avoiding waste and the use of resources. Recycled Content Krion® K·Life 1100, the quintessential white Krion PORCELANOSA Group product, takes this philosophy one step further by incorporating recycled material into its manufacture, significantly contributing to reducing the carbon footprint of production. This material, in addition to offering the same purity and durability as Krion® Lux, now includes a minimum of 5% recycled content, making it even more environmentally friendly. Krion® Line This new material is composed mainly of high mineral content, aluminium trihydrate (ATH), polyester resin with organic binder and natural inorganic pigments for decoration, which provide durability to the material. It is designed for installation in furniture, continuous surfaces, linear interior cladding, bathroom and kitchen countertops, both in residential and contract environments that do not require thermoforming. This not only simplifies the installation process but also optimises project resources. Krion® Line contains a minimum of 6% recycled material. Through this reprocessing and recycling of waste materials, the need for virgin materials is reduced, thus avoiding a potential waste stream. Robust, solid and homogeneous, one of the most outstanding features of Krion® Line is its ability to be cut and drilled without generating stress, as well as allowing for virtually invisible joints. This material is impact resistant, has a long service life, is resistant to abrasion and knocks, and withstands exposure to fire without spreading the flame, obtaining the B s1 d0 certificate. Krion® Line KL R101 Mures Fitwall®, for example, is a decorative panel inspired by nature, manufactured with a high concentration of minerals. The reduction of resins in its composition makes it even more sustainable, allowing the creation of realistic textures that imitate materials such as wood, cement and terracotta. In addition, Fitwall® incorporates 6% recycled PET in its composition, giving it an even smaller ecological footprint, helping to reduce plastic waste and promote the circular economy. The mineral composition of Fitwall® makes the material not only more durable but also resistant to factors such as exposure to fire. In addition, its realistic finishes and textures offer exclusivity to the environment. Undora®, meanwhile, is a cladding material composed of at least 90% mineral filler, obtained mainly from white marble waste and local ceramic scraps. Designed with sustainability in mind, it combines aesthetics, functionality and environmental respect in a single solution. Undora® It is thin—between 2 and 8 mm depending on the model—and its light weight and large format allow for easy, clean installation without any construction work, even on existing surfaces. This makes it an ideal choice for efficient renovations and projects that require agility without compromising on design. With textures derived from natural materials such as mortar, stone and terracotta, Undora® offers an aesthetic and practical alternative to traditional cladding, bringing warmth, character and environmental commitment to every space. Why decorate with recycled materials? Choosing recycled materials is a way of giving new life to resources, transforming what could have been wasted into elements that tell a story and serve a unique purpose. It is an act of reimagination, of shaping spaces where creativity and sustainability meet, creating environments that are not only visually striking but also responsible towards the world around us. By integrating recycled materials, we are not only contributing to the circular economy, but also making a difference by creating environments that reflect a more conscious vision of the future. Each piece, from a panel to a curved surface, becomes an opportunity to reinvent interior design, merging innovation, aesthetics and functionality in spaces that go beyond the conventional. Today, more than ever, designers have the power to create projects that are not only modern and sophisticated, but also a statement of values. By choosing recycled materials, we are not only reducing waste, but also shaping a future where design becomes an agent of change, contributing to the well-being of people and the planet. Decoration ideas for the different spaces in your projects Imagine a commercial space that not only surprises customers but also makes them feel part of a greener future. Every surface, every corner, is a statement of principles: a place where beauty and sustainability come together naturally. These materials not only give new life to what others consider waste, but also allow us to shape environments that inspire, that vibrate with energy and purpose, elevating the customer experience beyond the visual. Krion® LUX L510 Lime Clay Now is the time to revolutionise the way shops, restaurants and hotels are designed, harnessing the power of recycled materials to create spaces that not only look modern and sophisticated, but also speak to the future. Spaces that invite reflection, feel authentic and conscious, and are a testament to a genuine commitment to the planet. Below, we explore some of the best ways to incorporate recycled materials into different areas of your projects. Walls that define the character of a space In commercial and hotel projects, recycled walls have the power to transform environments. From decorative panels with innovative textures to cladding that replicates natural materials, these surfaces not only add character, but also durability and ease of maintenance. Imagine a hotel lobby where the walls made of recycled materials evoke a sense of modernity and warmth, or a retail store with finishes that capture the essence of the brand and convey the place's ecological commitment. Each wall can be a focal point that, in addition to functioning aesthetically, tells a story of renewal and sustainability. Countertops Countertops are a key feature in projects such as restaurants, bars and hotels, becoming the heart of the space. With recycled materials, countertops can offer functionality and elegance while reinforcing the message of sustainability. Imagine a bar counter or kitchen countertop that not only stands the test of time but also has a unique aesthetic. Recycled materials allow you to create surfaces with finishes ranging from industrial minimalism to rustic warmth, adapting to any style while maintaining a firm commitment to the environment. Hotel receptions Hotel receptions are the first point of contact with customers, and recycled materials are perfect for conveying a message of innovation and responsibility from the outset. Think of a reception desk that combines recycled materials with cutting-edge design, creating a welcoming and sophisticated atmosphere. From solid surfaces made from recycled materials to reclaimed wood, every choice can reinforce the identity of the place, offering a warm and unique atmosphere. Receptions in commercial or hotel projects must be much more than functional; they must surprise, captivate and invite the customer to a memorable experience. Panels such as Fitwall® are easy to install without the need for special equipment or construction work. Their light weight, which varies between 6 and 10 kg/m² depending on the model, allows for quick and easy installation. In addition, Fitwall® can be cut to fit any space, making it extremely versatile. Its mineral composition makes it fire-resistant, durable and easy to maintain, making it the ideal choice for commercial and hotel projects seeking an aesthetic, functional and sustainable solution with no complications during installation. Colour palette The colour palette in a commercial or hotel project has the power to transform the atmosphere of a space, and when combined with recycled materials, it becomes a powerful tool for reflecting a commitment to the environment. Neutral tones, such as soft whites, warm greys and natural beiges, not only amplify the brightness of the space, but also create a sense of calm and serenity, inviting customers to connect more deeply with the environment. However, to add warmth and a touch of elegance, you can incorporate accents in earth tones, such as terracotta or aged wood, which evoke nature and the past, while colours such as olive green or deep blue can add a sense of freshness without losing the connection to the natural world. The key is to use these tones harmoniously, creating a space that not only looks modern and sophisticated but also speaks of responsible design, in tune with a greener and more conscious future. It's time to take the next step towards more sustainable design. Discover how recycled materials can transform your projects, offering innovative, functional and eco-friendly solutions. Discover our recyclable material options and transform your project in a responsible way.

DiseÃ±o de espacios infantiles: soluciones creativas para entornos con niÃ±os

El diseño de espacios infantiles conlleva mucho más que garantizar la seguridad de los niños. Se trata de diseñar entornos que promuevan el aprendizaje, la creatividad y el bienestar. Desde aulas educativas hasta áreas de juego, el diseño de estos espacios... debe ser una fusión perfecta entre funcionalidad, estética y salubridad/seguridad. En este artículo, exploraremos cómo lograrlo utilizando materiales innovadores y enfoques creativos. Elementos esenciales en el diseño de espacios infantiles Materiales seguros para proteger a los niños La seguridad es la base del diseño de cualquier espacio infantil. De ahí que los materiales no aporten un peligro para los niños y sean resistentes al desgaste y fáciles de limpiar, así como libres de tóxicos. Además, también es importante optar por soluciones sostenibles que protejan tanto a los niños como al medio ambiente. La innovación de Krion® en espacios infantiles: higiénico y libre de tóxicos Krion® no solo destaca por su estética, sino también por su compromiso con la seguridad. Este material evita la proliferación de microorganismos, como hongos y bacterias, y cuenta con certificaciones como FRIENDLY MATERIALS, ideal para entornos sanitarios, educativos y cualquier otro espacio saludable cuyos usuarios mayoritarios sean los más pequeños. → Te puede interesar leer este post en el que te explicamos en qué consiste FRIENDLY MATERIALS y mucho más sobre las posibilidades de la arquitectura contemporánea para mejorar el bienestar. Superficies sin juntas visibles: un aliado para la limpieza y el mantenimiento Los espacios infantiles están expuestos a un uso intensivo. Las superficies con juntas casi imperceptibles de Krion® facilitan la limpieza, evitando acumulaciones de suciedad y microorganismos en su superficie. Esta característica es especialmente valiosa en guarderías, hospitales infantiles o zonas de juego donde la higiene es prioritaria. Colores, texturas y formas: estimulando la imaginación de los niños El diseño de un espacio infantil debe incluir colores vibrantes, texturas atractivas y formas dinámicas que estimulen la imaginación. Además, los tonos cálidos típicos de metodologías como por ejemplo Montessori, y los acabados táctiles, invitan a los más pequeños a interactuar con el entorno, convirtiendo el espacio en una herramienta para su desarrollo emocional y cognitivo. Diseño modular y adaptable: creciendo junto con los niños Un espacio infantil bien diseñado debe ser adaptable al crecimiento de los niños. Los sistemas modulares permiten transformar aulas en áreas de juego o reorganizar habitaciones según las necesidades cambiantes de cada etapa de la infancia. Este enfoque optimiza los recursos y maximiza la funcionalidad a largo plazo. En este sentido, optar por materiales de ágil instalación como Fitwall® y Alluslate® puede ser una solución perfecta. Espacios infantiles según su función y entorno Diseño de aulas infantiles: fomentando el aprendizaje y la creatividad En un aula infantil, el mobiliario debe ser funcional y cómodo, con superficies seguras y resistentes. Además, la popular distribución por rincones que estimulan distintas vías de aprendizaje así lo requieren. Zonas de juego: priorizando la seguridad y la diversión Las áreas de juego deben ser espacios que inspiren movimiento y creatividad sin comprometer la seguridad. Los materiales resistentes al impacto, aportan durabilidad, siendo perfectos para zonas de alto tráfico. Un ejemplo de este tipo de áreas que trasciende las aulas, son los espacios experienciales en lugares como parques en centros comerciales. Proyecto de Porcelanosa Grupo: SMART CITY KIDS, Málaga (España) Fotografía: © Fernando Alda Arquitectura: Ferran Ventura Promotora: Vicerrectorado de Smart Campus. Universidad de Málaga. Soluciones de las firmas Porcelanosa Grupo y Krion. Entornos públicos: parques, hospitales y espacios inclusivos Proyecto de Porcelanosa Grupo: HOSPITAL LA PAZ, Madrid (España) Arquitectura: Playoffice Fotografía: Esmeralda Martín Soluciones de las firmas Porcelanosa Grupo y Krion. Diseñar para espacios públicos implica equilibrar la estética con la funcionalidad al máximo. Desde parques hasta instalaciones del sector cultural como los museos, requieren de materiales ligeros, que son fáciles de instalar en superficies curvas o áreas con requerimientos específicos, garantizando entornos accesibles e inclusivos. Factores clave para elegir materiales y acabados Prioriza la seguridad, la resistencia y el uso intensivo Los materiales destinados a espacios infantiles deben ser duraderos, resistentes al desgaste y aptos para un uso continuado. Además, deben cumplir con estrictas normativas de seguridad, como la resistencia al fuego y la baja emisión de compuestos volátiles (VOC). Incorpora elementos que fomenten la interacción y el aprendizaje Superficies que permitan la personalización, colores estimulantes como los de Krion® Lux y acabados con diferentes texturas ayudan a promover la creatividad y la curiosidad en los niños. La elección de texturas y formas dinámicas puede transformar un espacio en una experiencia interactiva. Trabajando en equipo: la importancia del asesoramiento técnico Diseñar un espacio infantil requiere una estrecha colaboración con expertos en materiales. En Krion®, el equipo técnico ofrece asesoramiento integral, desde la elección del material adecuado hasta el soporte en la instalación. Diseñar espacios infantiles que equilibren creatividad, funcionalidad y seguridad es un desafío que puede superarse con los materiales y enfoques adecuados. Con soluciones como Krion® Lux, Fitwall® y Alluslate®, arquitectos e interioristas tienen a su alcance herramientas innovadoras para transformar cualquier entorno en un espacio ideal para los más pequeños. → Si quieres más inspiración, te recomendamos leer este artículo sobre diseño lúdico.

Stand design: creating impactful spaces

In a world where visual and functional experience is key, stand design plays a fundamental role in communicating brand identity and capturing the attention of the public. From international trade fairs to local exhibitions, having a well-designed stand can make the difference between being... overlooked and standing out. Importance of stand design at events Stand design is not just a question of aesthetics, but a strategy that combines functionality, communication and even technology to convey clear and memorable messages. In sectors such as retail and hospitality, a well-conceived stand can: Attract potential customers. Convey the values and essence of the brand. Generate emotional connections and, therefore, make it easier to be remembered by the public. Exhibition stand design Definition of objectives Before starting with the design, it is crucial to establish clear objectives: do you want to increase your brand's visibility, launch a product, create interactive experiences? Having defined answers will guide the entire creative process. Space planning and layout Space planning is essential to ensure an optimal flow of visitors. An open design invites exploration, while strategic zones can focus on key products. Make the most of every square metre to maximise functionality. Choice of materials and finishes Materials such as Krion® offer unique advantages. Its ability to create surfaces with almost imperceptible joints, its durability and sustainability make it an ideal choice for innovative, eco-friendly, practical and visually striking stands. → Discover here all the properties of this material, such as the possibility to thermocurve and backlight it to stand out with your brand and cause a sensation. These materials that we propose below can also be your best allies to design a unique stand. In addition, given their lightness and easy installation, they are ideal for ephemeral spaces that require quick assembly and disassembly. Fitwall®: The revolution in decoration with mineral-based panels. Alluslate®: The large-format composite panels that will surprise you, Incorporation of technological and interactive elements Touch screens, interactive projections and augmented reality can transform a stand into an unforgettable experience, increasing visitor dwell time and therefore interaction with the brand and your sales team. Design and construction of advertising stands Key elements in advertising design An advertising stand should be attractive and aligned with the communication strategy. Colours, shapes and textures should reflect the brand's DNA and capture attention from a distance. Integration of corporate messages and graphics Corporate graphics should not only be visible, but also strategically placed to reinforce the message. In addition, options such as backlighting that allow materials such as Krion®, with which you can insert logos and graphics, are great allies. Optimisation for visibility and brand recall Location, height and overall design must work together to make the stand a visual landmark, even in crowded environments such as trade fairs and large-scale exhibitions. Keys to successful stand design at any exhibition Attracting the attention of the target audience Creativity and visual design are crucial. Unique elements, combined with thoughtful functionality, make a lasting impact. Reflecting the brand identity Design should be an extension of branding, faithfully representing the company's values and mission. Facilitating interaction with visitors Design that encourages participation, such as live demonstrations or interactive breakout areas, increases the likelihood of conversion. Eco-designed stands with Krion: sustainability at exhibitions With the increasing demand for sustainable practices, eco-friendly and sustainable stand design is gaining popularity. As we commented in this post on exhibition space design, using materials with recycled components such as Recycled Content Krion® K-Life 1100 or any of the different models of Krion® LUX with recycled content, efficient lighting systems and low environmental impact solutions is the perfect way to generate a more environmentally friendly atmosphere. Conclusion Stand design is a combination of art, strategy and technology. From initial concept to execution, every detail matters to create a space that is visually appealing and also drives brand objectives.