Ana Vives Font from the Fundación Intinerarium foundation created with KRION®
07/04/2015
Carrying out the photography session at the Farmacia Gran VÃa pharmacy, the font of the logo caught our attention, with different, fresh letters and a strength which establish an innovative character for the apothecary’s establishment. Cuevasanta Morro, the architect of the project, presented the possibility of using this font, and Anna Beltrán, owner of the establishment, did not hesitate to accept the idea for the beauty of the letters and their origin.
Anna Vives is a girl with Down’s syndrome who, helped by a team of professionals, has digitalised her handwriting, which is now available to write with on any word processor. Today we can read it on signs around the world, and Andrés Iniesta, Pau Gasol, Mireia Belmonte and Kilian Jornet are some of the many sportspersons who have joined the Anna font to promote it. As well as being used by many other influential people, the Futbol Club Barcelona football club used the Anna Vives font on its shirts for the 2013 Joan Gamper Trophy, River Plate athletics club used it in the quarter finals of the Copa Total Sud America championship, and Jorge Lorenzo used it on his helmet.
The economic resources obtained by the font will go to Box 21, the Fundación Itinerarium foundation project for encouraging sports activity and promoting social equality and the importance of teamwork.
At KRION® PORCELANOSA Solid Surface, we want to do our part, spreading the message of this great initiative, knowing that every little helps, and hoping that ours helps to strengthen this project.
Thank you to Anna Vives, you are an example to us all!
